Back in November, I launched a brand new design collective and Shopify retailer referred to as Form & Glory. Its mission is to deliver collectively artists, designers and makers from all over the world to create a model and a variety of merchandise that breathe life into the sports merchandise and present market.
Visit a sporting club store or search terms like ‘soccer gifts’ in Google, and you’ll find the same old replica shirts along with blandly branded products. Mugs emblazoned with the club crest; t-shirts adorned with a picture of the star participant. Form & Glory’s purpose is to retail items with actual guts and imagination – things that really deserve a place in our wardrobes and houses.
I feel there is a complete disconnect between the amount of sheer artistic expertise we’ve got (both within the UK and all over the world), and the extent of creativity found within the products that dominate the sports activities memorabilia sector.
Type-acutely aware sports activities fans are being quick-modified, and this potential hole available in the market presents a perfect alternative for gifted creatives like designers, illustrators and artists to form new ideas and convey one thing different to the market. All Form & Glory contributors earn a wholesome commission, giving customers piece of mind that product originators are being handled pretty.
Initially, we’re specializing in retailing wonderful artwork prints inspired by a wide range of sports, together with soccer, baseball, cycling, athletics – and even Ping-Pong. There are additionally quite a few bespoke and handmade merchandise accessible. The collection has been highly curated and brings collectively talented creatives who’re obsessed with each their craft and their sports. Contributors embody skilled artists and designers from across the globe like Planning Unit, Art of Sport and Wong Wong in addition to up-and-coming talent from the North of England.
There can be a market-style providing the place customers can decide up distinctive, hand-made products, similar to Bicycle Taxidermy and stunning designer foosball tables from designer furnishings-maker RS Barcelona.
We recognized Shopify as our ecommerce platform primarily as a result of it gave us essentially the most flexibility from a design perspective. We needed full control over how the web site appeared. Shopify gave us this flexibility, in addition to a bunch of other key features and performance that basically helps us run the shop. One other essential attribute of Shopify is the vary of apps that can be found, providing the flexibility to create our own extra performance. Shopify’s help group has additionally been nice throughout our first couple of months.
Type & Glory launched just in time for Christmas, and we’ve had an incredible begin to our new venture. In the course of the build-as much as Christmas, we managed to get mentions on various sports activities blogs and likewise on The Guardian newspaper webpage, one of largest media retailers within the UK. We also received into the highest 10 Shopify Competition Chief Board. We have acquired big plans for 2014 too: increasing our product range and the designers we work with.
1. St. Louis by Artwork of Sport (From 0)
Artwork of Sport are two English gents living in San Francisco who’ve been feeding their sporting fanaticism by creating a witty and elegant series of prints impressed by soccer and baseball teams. This print typifies their work with a placing re-interpretation of the Northern Cardinal that celebrates the crew and is also worthy of a spot in any trendy residing room.
I like the geometric lines, the vibrant colours and minimalist nature of those prints by Edinburgh-primarily based designer, Rebecca J Kaye. Impressed by the foremost tennis Grand Slams, these prints look great as particular person items and even higher as a set.
We are slowly beginning to construct a set of 1-off and commissioned pieces of art impressed by sport. This piece of textile art, by English art duo Quiet British Accent, features free movement embroidery and illustrates the fantastic Oscar Wilde quote, “Football is all very properly as a game for tough women, but it’s hardly appropriate for delicate boys.” It embodies the notion that sport and artwork do certainly combine – and rather properly, too.
Wong Wong is a design collective based out of recent York whose work displays their ardour for soccer-impressed design. “Thirty Two” reinterprets the 32 flags of the competing nations at this yr’s FIFA World Cup in Brazil whereas “All 32” brings all of the nations together to create a fashionable and colourful celebration of soccer.
We have been thrilled when Spanish designer furnishings makers, RS Barcelona, selected us as one among their official retail companions. The RS#2 is a spectacular reinterpretation of a cultural traditional. Designed by Rafeal Rodriguez and made from the very best quality supplies, you can even customise the players with each male and female gamers and your group’s colours. The perfect gift for the soccer fan who has the whole lot!
Steven Taylor co-based Manchester-primarily based creative company, Raw (weareraw.co.uk) back in 2007. During his time as Managing Director, the agency worked with various high profile sports brands and received a variety of creative awards for his or her work. Steven bought the seven-year itch last 12 months and as a substitute of advising clients on their brands, he decided to have a go at creating one himself. The result is Form & Glory.
This year, Shopify’s Construct A Enterprise Competitors is greater than ever. Shopify is making a gift of greater than $500,000 in money, prizes and mentorship in its fourth annual competitors. Contestants create a store and attempt to sell probably the most of their category for an opportunity to win $50,000 and a VIP trip to NYC to satisfy their mentor.