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Urban Outfitters Pulls ‘Depression’ Shirt From Shelves, Says It is Sorry (Once more)

Men's Print Creative Monsters Short Sleeve Tee Shirt

City Outfitters issued a mea culpa on Sunday after yet one more controversial garment landed the retailer in sizzling water. The t-shirt in query bears the phrase “depression” in a busy repeating sample — because is not depression, like, the coolest?

The shirt’s existence came to gentle on Sunday after being tweeted alongside another offensive City shirt, the notorious “Eat Much less” tee that the shop pulled again in 2010.

When will city outfitters cease making psychological illnesses a fashion assertion?

— Eduardo (@EndBullyinNow) January 5, 2014

Twitter and Facebook reactions were predictably swift, and by late afternoon Urban tweeted an apology as well as an evidence for the offensive shirt.

Hey everybody, we hear you and we’re taking the shirt down from the location.

For these asking, the tee was designed by a small model named Depression and we are no longer promoting it on family vacation t shirt ideas our site.

— City Outfitters (@UrbanOutfitters) January 5, 2014

In a longer tweet, Urban stated, “We’re sorry to those offended by the tee we bought from the @DEPRESSIONcomsg model. We had been attempting to assist a small brand, not glamorize psychological illness family vacation t shirt ideas in any means.” True as that is likely to be, Urban Outfitters has come below hearth for making mild of illness earlier than. In May 2013, Urban was compelled to apologize to addiction organizations for family vacation t shirt ideas selling shot glasses, flasks and beer koozies designed to resemble prescription pill bottles as well as “Syringe Shot Shooters.”

Now City finds itself with its tail between its legs yet Women’s Desgin Mr. Walter White Short Sleeve Tops Tees once more. The large winner right here? Depression, the Singapore vogue label behind the shirt. The brand posted a news story in regards to the controversy by itself Facebook page on Monday, noting merely, “Examine DEPRESSION’S brand story here.”

Now we all will.

Simply City being City:

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