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Millennials: Buy Your T-Shirts Somewhere Else

Urban Outfitters has a vogue problem, not to mention a major public relations problem. Maybe it is time for our generation to buy our overpriced T-shirts somewhere else.

Fashion Cotton Printed On Viking Warrior Children's T-shirtThe retail company came underneath fireplace again custom superhero t shirts on Monday for promoting what appeared to be a faux blood-stained Kent State sweatshirt. Many people on social media found that the sweatshirt trivialized the 1970 Kent State campus capturing, by which the Ohio Nationwide Guard killed four students and injured nine others during a protest towards the Vietnam Warfare.

Regardless of the company “sincerely” apologizing, latest criticism and outrage over Urban Outfitters doesn’t come as a surprise.

City Outfitters explores the outer reaches of bad taste. http://t.co/gxQnWAvCuS pic.twitter.com/GX7l8NT251

— southpaw (@nycsouthpaw) September 15, 2014

City Outfitters: Overpriced Cultural Insensitivity Since 1970 pic.twitter.com/mnRtNQfneZ

— Ally Maynard (@missmayn) September 15, 2014

When is it going to be sufficient?

The company’s controversial T-shirts frequently custom superhero t shirts offend, present a lack sensitivity and foster close-mindedness.

Earlier this year Urban Outfitters featured a “Depression T-shirt” on its site, whereas in 2010, the infamous “Eat Less” shirt sparked large controversy after suggesting young girls should — you can guess — eat much less.

Again in 2012, the company publicized a $100 “Jewish Star” shirt, which many people argued recreated tragedy from the Holocaust. Not to say the vastly offensive “Obama/Black” t-shirt colour choice in 2010.

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