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Being A pro Within the Service Enterprise: Uniforms
Being a pro in the Service Business:Uniforms – Image medianet_top= ‘280’; medianet_crid=’124211550′;
Being a professional in the Service Enterprise:
Uniforms – Image & Perceptions
Article by Jack Stone
Copyright © 2003 by ProGardenBiz
ProGardenBiz, an online journal
The time has come for all pale jeans to cross. For all torn tee
shirts to seek the shortest path to the rag barrel. The time has
come for UNIFORMS!
What work does your company do? Irrigation and sprinkler
set up, landscape contractor, lawn maintenance,
interiorscape plant care, nursery and rising grounds,
waterscape, panorama design? These all have one common component,
our prospects and the way they view us.
Lots of you may have probably observed the growing frequency with
which you see your competitor and his workers wearing some
sort of uniform. Whether they’re carrying a inexperienced tee shirt and
denims or work shirt with company title, worker title, logo and
matching cap and pants, it all boils down to creating you look
like a businessman who doesn’t really care about the standard of
It’s all a matter of image and perceptions, each by your
customers, present and potential, and workers. Landscapers and
gardeners who wear uniforms typically get a better dollar per
hour labor charge from their clients than than those who do not
put on uniforms or they get more work and sign more contracts than
their competitors. This alone should be motive sufficient to
convince you to begin carrying some type of uniform.
Uniforms do a wide range of things all related to picture. They inform
your buyer that you are skilled, dependable, constant,
and arranged. That you’ve got a high sense of self-worth. That
you care, because if you happen to care about yourself you’ll care about
them. That you can be trusted, since you or your staff
do not look like burglars. People who appear to be they know what
they’re doing are handled with respect. Uniforms separate you
from your competition. They become an important gross sales instrument as
part of the concept of “first impressions”.
Uniforms additionally contribute to your workers sense of pride, of
belonging to “the crew”. It reduces their clothing expenses,
thus a uniform becomes a pay elevate! Some contractors even have
slight variations in the uniforms of the assorted crews working
at large residential communities or their landscaping and
maintenance departments to advertise a healthy sense of
Other issues are that many government companies require
contractor staff be readily identifiable when working on
public or government property. With increasing frequency
homeowner associations and property administration companies are
What uniform is right for you? Before you’ll be able to answer that
question there are a few things it is advisable know. Uniforms come
in a wide range of kinds. You can select from tee shirts, work
shirts (lengthy and short sleeve), pants, shorts, caps, jackets,
windbreakers, coveralls, vests, belts, socks, sneakers, and gloves.
The standard of the fabric is also necessary. Are you going to
present a summer season in addition to winter uniform? Remember, the
“weight” of the fabric of shirts and pants can range. Is the
company identify -going to be silk screened on or are you going to
use patches? Every worker ought to have a clean shirt for each
day they work. Can your workers be counted on to launder your
uniforms properly? Many companies that make uniforms have mens
and cigar shirts womens types, however not all.
Most landscapers and gardeners who put on uniforms or present them
to their employees select tee shirts with the company brand silk
screened on the back. That is the least costly of your
options, particularly if in case you have a high fee of turnover or tons
of seasonal work. The quick sleeved work shirt with company
name, brand and employee name is the preferred choice. A nicely
made work shirt can last for years especially if its laundered
correctly and isn’t abused.
Making the Uniform Work
To make your uniform do what its speculated to do it’s cigar shirts best to
devise a costume code. A gown code is an understanding between
you and your staff as to what you anticipate them to look like
while on the job. For instance, on hot days your employees should
not be allowed to remove their shirts. Half naked gardeners
working round a condominium community don’t make an excellent
impression. That uniform shirt draped on- a shrub or tied round
a lawn mower handle does you no good. Apart from, its truly
cooler to wear a shirt. Sweat accumulates on the shirt as an alternative
of evaporating completely away thus protecting the pores and skin cooler
longer. When using energy equipment while mowing, edging, using a
weed whip or another gear they should put on pants. No caps
unless they are the company cap. Hair should be clear and neat.
Long hair must be tied again. Beards ought to be trimmed neatly.
No smoking except on breaks and lunch. As you may see there are
many issues that should go right into a “costume code”.
Whether you work within the backyard, do grounds maintenance,
irrigation repair or lawn care you should compete effectively
in the marketplace. Uniforms will improve your small business and are
for everybody in each aspect of the Inexperienced Business.
Uniforms and a combined dress code will add professionalism to
your small business. It would deliver you more purchasers, create a better
work ambiance, and provide help to to make more income. And that’s
why we are in business.
Jack Stone is a Contributing Editor for ProGardenBiz Magazine,
an online magazine for skilled gardeners and panorama
contractors. Go to ProGardenBiz to learn the way you can get a
free subscription, start-up steerage, business ideas and
inspiration at http://www.progardenbiz.com.
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